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Photography Style

Below are some guidelines to consider when choosing photography for marketing purposes. When coupled with strong copywriting, the right images can all tell a compelling story of the impact of the University of Illinois System. Our brand features colorful, sometimes layered, blended, and filtered photography as described below.

All three universities in the U of I System offer high-quality images for free or low-cost, and utilizing these resources is an opportunity to support campus branding through a consistent and quality visual identity. Visit our photo resources page for more information on how to access these resources.

Landscape photography

Use landscape photography to showcase the diversity of environments of our university campuses.

landscape image 1

Photo by L. Brian Stauffer

landscape image 2

Photo by Joseph Barrientos

landscape image 3

Photo by Roman Arkhipov

Human photography

To show the combination of essential and extraordinary, look for compositions that show someone deeply engaged in a moment of work or capture moments that look hopeful, determined, and focused on the future.

human photo image 1

Photo by Brooke Cagle

human photo image 2

Photo by Josh Wilburn

human photo image 3

Photo by Hannah Wei


Impact Photography

Results of university research, alumni accomplishments, and impact on the world can be captured artfully. Show a detail rather than the full story. Arrange still life in a way that feels either artfully arranged or shows a human element.

impact image 1

Photo by Caroline Atwood

impact image 2

Photo by Igor Ovsyannykov

impact image 3

Photo by Chuttersnap

Photography treatment

A ‘color wash’ created for the U of I System, utilizing the three campus secondary colors, can be applied to images in order to achieve a variety of effects. A gradient filter is applied to the colorwash layer when
placed on top of a photo to display different effects. These effects were achieved with Adobe Photoshop, but can also be achieved in other image manipulation applications.

impact image 1

Original image

impact image 2

Colorwash overlay

impact image 3

Layers applied for effect

Effect options using filters

image using overlay effect

Image using 'overlay' effect

image using screen effect

Image using 'screen' effect

image using multiply effect

Image using 'multiply' effect