University of Illinois System

External Relations and Communications

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Brand and Marketing

Brand and marketing staff manage the brand and marketing strategy for the University of Illinois System, with a focus on stakeholder influence and reputations enhancement, through tradiitonal and digital channels. The office works closely with communications and governmental relations staff on oordinated priorities and messaging. The office communicates and coordinates with brand and marketing leaders from the universities and other units to ensure alignment.

Some of the primary responsibilities of the office include:

  • Advertising and strategic marketing
  • Brand management (link)
  • Digital channel management, including social media (link) and website 
  • Marketing research
  • Reputation management

In order to reach our office, visit our staff directory to contact us by email or call 217-333-6400

Leading Illinois to a stronger and healthier future