University of Illinois System
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One system. Powered by three universities. Fueled by millions of individuals.


About the Brand

With a unifying strategic framework, exciting new innovation initiatives, and partnerships across the state and beyond, the University of Illinois System is experiencing a dynamic evolution of its brand. As we continue to tell the story of the impact of our system on Illinois and across the globe, every office or unit plays a part in communicating our brand--who the U of I System is in the eyes of our legislators, civic and community leaders, business leaders, alumni, students, and the public. Their perception of us is guided and shaped by every interaction and piece of communication we share, so consistency is key. Use this style guide as a tool to help stay aligned with our U of I System brand identity, and keep it strong using a clear, unified voice. Learn more about the brand, what it is, and what it means now. 


 logo examples


color samples