Marketing and Branding

The Office for University Relations is responsible for marketing for the University of Illinois System, which includes effectively communicating with key audiences in keeping with strategic priorities and upholding the image of the System. Market research, promotions, advertising, social media, and brand and identity management are some of the areas that fall under the umbrella of marketing.

OUR provides assets and guidelines to facilitate System and university units with marketing needs and to ensure presentation of a consistent, strong identity and brand for the University of Illinois System.

Brand elements and guidelines:

Other resources and materials

The president and the chancellors have vested the office with the authority to standardize and coordinate communication by the various System offices (see UA Review final report, recommendation 16, July 2013). Please contact the office with any questions.

For marketing & branding information for the individual universities please visit:


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