Strategic Communications and Marketing Council (SCMC)


SCMC connects the communications leads at the universities, in System Offices, and at the foundation and alumni alliance in order to strategically position the University of Illinois System and promote/market the institution with its many stakeholders/constituencies, including faculty, staff, and students; prospective students and their parents; alumni; legislators and community leaders; peer institution staff; research agencies; health care providers; and Illinois residents. SCMC committees address specific issues and provide consultation on core communications and marketing initiatives.

Current members include: 

  • Ruby, Kirsten, OUR (chair)
  • Arnold, Casey, UIAA
  • Cook, Hugh, UIAA
  • Creasey, Jennifer, OGR
  • Darnell, Rick, UIF
  • Johnson, Sue, UIF
  • Kaler, Robin, Urbana Public Affairs
  • McGinnis-Gonzalez, Sherri, UIC Public Affairs
  • Mintle, Theresa, UIC, UIC Public & Government Affairs
  • Minor, Eric, Urbana CMO
  • Paus, Rachel, UI Health
  • Schnapp, Derek, UIS Campus Relations
  • Scott, Lauryn, DPI
  • Taylor, Ben, VPEDI
  • Wesbecher, Michael, VCHA & UI Health
  • Yordy, Gretchen, OUR
  • Zehr, Sarah EVPAA


SCMC has four committees:

  1. Media affairs
  2. Shared services
  3. Marketing/branding members: Burrell, Jessie; Hession, Katie; Johnson, Sue; McMullen, Adam; Paus, Rachel; Ruby, Kirsten; Wesbecher, Michael; Wszolek, Matt; Yordy, Gretchen (Chair)
  4. Faculty advisory members:  Jones, Steve; Ladu, Mary Jo; Meyer, Erik; Novak, Kathy; Shavitt, Sharon; Villegas, Jorge

Not all committees are currently appointed.