Brand Identity and Importance of Consistency

What is the University of Illinois System identity?

The University of Illinois System is the premier public higher education system in the state. With three universities, a healthcare enterprise, and a brilliant legacy, the U of I System brings immense value to Illinois. Our academic programs and research-intensive environment attract the most talented faculty and students from Illinois, across the nation, and around the world. We transform lives and serve society by creating knowledge and putting it to work on a large scale with excellence. In doing so, we make the world more imaginative, more equitable, and more sustainably productive, enhancing the public good for all.

Why is maintaining a consistent identity and brand image important?

Consistent branding commands authority, builds trust and familiarity between an organization and its constituents, strengthens messaging, and increases loyalty. Maintaining a consistent brand identity for the University of Illinois System is an opportunity to:

  • Increase understanding of the structure of the U of I System and its universities and healthcare system
  • Reinforce the size and impact of the overall institution by emphasizing that we are a System of universities and a healthcare system (UI Health)
  • Increase understanding with key audiences about the value of the U of I System to the state and the role of the System in promoting good governance, effective management of resources, and academic and administrative leadership.
  • Provide a framework for staff about where and how they fit into the System structure