One system. Powered by three universities. Fueled by millions of individuals.

 

About the Brand

With a unifying strategic framework, an ambitious philanthropic campaign, exciting new innovation initiatives, collaborative research and more, the University of Illinois System is experiencing a dynamic evolution of its brand. As we continue to tell the story of the impact of our system on our state and across the globe, every office or unit plays a part in communicating our brand--who the U of I System is in the eyes of the students, parents, alumni, and the public. Their perception of us is guided and shaped by every interaction and piece of communication we share, so consistency is key. Use this style guide as a tool to help stay aligned with our U of I System brand identity, and keep it strong using a clear, unified voice. Learn more about the brand, what it is, and what it means now. 

SYSTEM LOGOS

 logo examples

COLOR PALETTES

color samples

STYLE

 

TOOLS