New resources available for communicating System brand

January 9, 2017 

The Office for University Relations has developed new materials supporting the brand identity of the University of Illinois System in keeping with the System’s Strategic Framework. These materials can be found at

Because our System now refers to three “universities,” the time has come to change the name “University Administration.” After weighing options, President Killeen and System leaders have determined that units that belong to what we have considered “UA” will now be referred to as “System Offices.” This will help distinguish our administration and offices from those of the individual universities.

You will see this new language reflected in the writing style guide, which should assist you in consistently and clearly communicating about the System in the new framework. The entry for System Offices is:

Some additional materials now available include:

A revised wordmark –with the addition of the word “System” and colors revised to utilize the official dominant color of each university. Several versions are available for download for your use.

Templates for Powerpoint presentations and digital letterhead.

We recognize that units have printed materials with the original U of I wordmark such as folders, notepads, nametags, backdrops, signage, etc. Units should continue to use existing materials and avoid waste and incurred expense, but should utilize the new wordmark when replenishing supplies and/or making other needed changes.

If you refer to the System or University Administration in your materials, please update any existing digital resources you may have with the new System wordmark as soon as you have capability, which may include websites, social media profiles, digital forms, and others. We recognize that, as with anything new, it will take some time and energy to adjust to the new language and wordmark and make changes.

Please share this information and the available resources with your staff and vendors that you work with as needed. Any questions can be addressed to the Office for University Relations.

We appreciate your support in helping us to strengthen the value and increase the visibility of the University of Illinois System brand.