From the CIO

Improving the Student Digital Experience with Personalization and Integration – Part I 

(Reprinted in part with permission of

I was watching a student presentation the other day, and they pointed out how difficult it was to schedule a study room. While many colleges and libraries have study rooms that can be reserved online, they are not necessarily reserved using the same tool, and you need to be a member of a specific community to use some of the rooms. There isn’t an Airbnb for empty conference rooms or other shared spaces. More often than not, spaces are managed by individual colleges, and resources do not share easily across departmental boundaries. This adds unnecessary work on the student’s end.

Universities must do a better job of redesigning their business processes to be centered on the person that matters the most in a university: the student. The student is the customer and main driver of the economic engine of the university. By redefining the business process around the student, we can change the bureaucratic experience.

The diagram shows some of the interactions that a student has with the university. Time and time again, students want these interactions simplified. There are already some vendors that sell integration and aggregation platforms that simplify the processes. Nonetheless, it is rare that a student experience would include useful analytics about their current progress and their future job prospects in addition to easy ways to complete the numerous transactions. This is the goal, though.

What other ways do students interact with university information technology?

In part II, I’ll share my take on combining personalization with university technology to enable today’s students to use their personalized digital experience how they see fit.

Posted by Michael Hites On 06/01/2017 at 12:16 PM  

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