Office for University Relations

The University of Illinois Brand

The identity of the University of Illinois is linked with excellence and access and a best-in-class university. Excellence in teaching, research, and public service. Access for students of all income levels to the three campuses. A best-in-class institution.

It is important for members of the University community -- in UA and on the campuses -- to understand and use the various graphic identity elements correctly.

Not sure which logo you need? Refer to the guide to the U of I wordmark and campus and allied organizations logos (PDF, August 2014). Print this one-page handout and post it near your desk for quick reference. 

Administration Identity

The identity statement explains why it is important for UA staff members to understand the UA brand of excellence and access and apply it to their messages and to their documents and publications.

UA Wordmark

The University of Illinois wordmark reinforces the identity of the U of I. The workmark should be used by university administration units or for multi-campus programs such as a conference jointly sponsored by units or colleges on two different campuses.

UA units should not develop and use unit logos.

The University of Illinois does not have a logo, only the wordmark.

Learn more:

University of Illinois Seal

Use of the seal of the University of Illinois is approved and monitored by the Board of Trustees of the University of Illinois.

To request the use of the seal in a publication or on a website, contact the Secretary of the Board at 217-333-1920 or sending mail to: 352 Henry Administration Building, 506 S. Wright St., Urbana, IL 61801.